Business Units

The Bertelsmann Marketing Services companies cover a broad spectrum of production and services. This ranges from cross-channel and data-based marketing campaigns, to comprehensive content offerings, to full-service production of print products such as magazines, books, catalogs and brochures, as well as digital storage media and records. Its customers include well-known industrial and service companies as well as publishers, mail order companies, retailers and consumer goods companies.

AZ Direct

is the specialist for data-driven multi-channel marketing within the Digital Marketing division. With more than 50 years of experience in dialog marketing, we support the the customer generation process of our customers in Germany, Austria and Switzerland and also ensure the success of client communication across all channels. AZ Direct is able to reach some 63 million consumers across all channels, with Germany’s largest cross-media reach via direct mail, insert advertising, E-mail marketing, display, social media, video and mobile advertising. The AZ bridgePool also facilitates the best possible matching rates to maximize the reach on these digital platforms. All this is down to its one-of-a-kind audience targeting system, AZ DIAS, which allows our analysts to select high-performance target groups, to gain new customers and insights into existing customers. Compliance with data protection provisions is ensured through the patented Data SecureTTP data protection procedure.

AZ Direct Website 


beDirect is counted among the leading providers of address management and data quality services in Germany. Commercial customers can use the beDirect address shop with over 5 million credit-checked and economically active addresses, the beDirect reference database with over 18 million records, automated creation of new customers, setup of clearing teams, and provision of integration solutions for the likes of salesforce CRM.

beDirect Website

Berryville Graphics

(BVG) is one of the largest, fully automated hardcover and soft cover book manufacturers in the U.S. Founded in 1956, the company offers services ranging from digital composition to print-on-demand service, through to prepress and print services.

Berryville Graphics Website

Bertelsmann Marketing Services-IT

Bertelsmann Marketing Services-IT is the internal service provider for all Bertelsmann Marketing Services units. With the help of our almost 90 employees we develop and run innovative solutions for our wide-coverage multipartner bonusprogram with more than 20 mio members, for our campaign- and regional marketing services, our integrated Print- and Lettershop with a volume of more than 700 mio printed pages and for all of our printing units. In addition, we process large amounts of data for our customer insights and for our 3D services. We produce the biggest omnichannel wide-coverage in new customer acquisition in Germany.

Bertelsmann Marketing Services-IT website



unites all the services and competencies necessary for successful campaign management. Based in Gütersloh, Campaign develops and realizes bespoke, effective marketing and communication solutions. These range from consultation to strategy development and campaign execution, to the evaluation of results.

Campaign Website

Coral Graphics

is the premier printer of book components in the United States. As an expert for book covers, jackets and inserts, the company offers a wide range of graphic solutions and special effects. At its sites in New York, Virginia and Kentucky, Coral produces annual reports, corporate brochures, posters and marketing materials for customers around the world.

Coral Graphics Website


is a cross-industry multi-partner bonus program and one of Germany’s largest marketing platforms. Participating companies can accompany their customers across all channels and provide them with individual and appropriate offers and information at any time. The DeutschlandCard partner network is comprised of strong companies from a variety of sectors.

DeutschlandCard Website

GGP Media

GGP Media GmbH is one of Europe’s leading book printers. Located in Pößneck, and with approx. 1,000 employees, the company is a strong partner for realizing a wide range of products, from books to e-books, magazines, catalogs, A5-format publications, or job printing.

GGP Media Website

Mohn Media

headquartered in Gütersloh, Germany, is Europe's leading print and media services provider, with customers in the publishing, industrial, service, retail and mail order sectors. With its approximately 2,000 employees, Mohn Media offers the full range of printing services, and supports customers throughout the production process, from design to printing to shipping.

Mohn Media Website


is a communications agency based in Nuremberg. Under one roof, the interdisciplinary MBS team -  including an advertising agency, photography and e-commerce services – collaborates to create integrated solutions for all fields of communications. With more than full-time 100 employees, MBS services numerous major brands all over Germany.

MBS Website


As one of the world’s largest producers of paperbacks, Offset Paperback Manufacturers (OPM) produces some 350 million books a year. OPM accompanies projects through the entire manufacturing process - from digital photography to prepress, printing, and binding, through to distribution and fulfillment.

OPM Website


is a leading international entertainment and media service provider providing a broad range of solutions to companies in the video, audio, publishing, industrial and TV/broadcasting sectors. Its service portfolio encompasses all fields of media asset management, from digital copying, replication and fulfillment to digitization, archiving, asset management, distribution/supply chain management, and financial services, as well as print services, print management and electronic content distribution.

Sonopress Website


TERRITORY offers all areas of modern communication to create specific solutions for brands, companies and institutions.

As a communications agency, TERRITORY AGENCY builds on the competencies of Editorial Content, Content Creation, Strategy & Planning, Brand & Campaigns, Influencer Marketing, Audio & Video, PR & Experience and Technology & Data. TERRITORY MEDIA is the full-service media agency that networks media and performance for clients and specializes in data-driven full-service media services. The communications company TERRITORY is represented at German and European locations, with headquarters in Hamburg.



is the cardboard packaging specialist within the Bertelsmann Marketing Services. Consistent technological growth, solid expertise and specific customer orientation are what make us a fully integrated solution provider in the foldingbox market. 
The service portfolio encompasses project and print management, product development and design, offset printing, finishing, further processing and packaging.

Topac Website

Vogel Druck

und Medienservice is one of Germany’s leading rotary offset and media service providers in Germany – an innovative systems supplier with an enormous depth of services. The spectrum covers everything from leads management to e-publishing and inkjet personalization, to delivery services.

Vogel Druck Website

Gernot Wolf

Press Officer

Bertelsmann Marketing Services

+49 (0) 5241 80-416 25