The Bertelsmann Marketing Services division bundles all of Bertelsmann's direct marketing and print services businesses. In addition to data-based multi-channel marketing solutions and integrated campaign management services , the Group also offers comprehensive agency and content services, as well as full-service printing.
The Group brings together a wide range of direct marketing and print services under its umbrella. These range from cross-channel and data-based marketing campaigns and comprehensive content offerings to full-service production of print products such as magazines, books, catalogs and brochures, as well as digital storage media and records. The innovative full-service provider includes the communications agency Territory, the advertising agency MBS, and the business units Campaign, DeutschlandCard and Dialog, which comprises the activities of AZ Direct in Germany, Austria and Switzerland, Adality and the joint venture BeDirect. In addition, the offset print shops Mohn Media, Vogel Druck and GGP Media, as well as numerous offset and digital print shops in the USA specializing in the production of books. Also part of the business unit is the Sonopress Group consisting of the replication specialist Sonopress and the printing and packaging specialist Topac. Bertelsmann Marketing Services is headquartered in Gütersloh.
The main markets are Germany, the UK, France and the USA. Customers include successful mail order companies, renowned retail and consumer goods companies, well-known industrial and service companies, and book and magazine publishers.
Sales: 1.44 billion euros
Employees: approx. 7,000
CEO: Dirk Kemmerer
Locations: more than 20 in the DACH region and the USA
Targeting: around 68 million consumers in Germany who can be reached via various channels
Multi-partner program: more than 20 million subscribers
Printing: more than 390 million books per year
* Status: 12/31/2022
A Strong Team