At the joint booth in Hall 6.1, Aisle C, No. 51, Bertelsmann Marketing Services subsidiaries Campaign/eesii, AZ Direct, TERRITORY MEDIA, and DeutschlandCard will present their latest solutions and innovative services for personalized, data-driven customer communication.
A wide range of topics and formats – with masterclasses and customer events
A particular highlight is DeutschlandCard's participation in the official DMEXCO program: In its own masterclass on the topic of “More sales? More performance? Done! Measurable growth with cross-retailer commerce media,” the commerce media platform will provide practical insights into its work and show how cross-retailer, high-performance commerce media campaigns become reality with DeutschlandCard: data-driven, efficient, measurable. In addition, TERRITORY is inviting selected customers and partners to an exclusive networking event on the evening of the first day of the trade fair – an opportunity for personal exchange in an inspiring atmosphere.
“With our strong lineup of subsidiaries and partners, we will be demonstrating in Cologne how modern marketing solutions can be successfully implemented throughout the entire customer journey – from data-based target group addressing to creative content staging,” says Dirk Kemmerer, CEO of Bertelsmann Marketing Services. “DMEXCO offers us the ideal stage to bundle our expertise and, together with customers and partners, set new trends for the industry.”
About Bertelsmann Marketing Services
Bertelsmann Marketing Services is a cross-channel full-service provider for the advertising industry, bringing together all of Bertelsmann's digital marketing and printing activities. Bertelsmann Marketing Services comprises four divisions: First, the German offset printing companies Mohn Media, GGP Media, and Vogel Druck. Second, the Book Printing Group in the US. Third, the Digital Marketing Unit, which includes the agency Territory, Campaign, DeutschlandCard, and the dialogue business. And fourth, the Sonopress Group, with storage media producer Sonopress and printing and packaging specialist Topac.
