“Sonopress is constantly working to expand its existing portfolio of special effects for records,” says Sven Deutschmann, Managing Director of Sonopress. With its Inkplosion offering, the company is once again living up to this claim. The innovative process allows each EcoRecord to be individually designed with color patterns that are unique in their appearance during the ongoing production process. In vinyl record pressing, this process is known as the “splatter” process.
Automation ensures variety and quality
“In our Inkplosion process, color pigments are individually mixed into the transparent PET, with customers able to choose from a wide range of colors and achievable effects ranging from bright and bold to translucent and subtle,” explains Managing Director Deutschmann. For precise and creative implementation, Sonopress has developed a novel automation system that controls the mixing of colors and pigments while leaving room for individuality. This process is ready for the market and is now offered to all customers as a service within the scope of EcoRecord production.
With EcoRecord, which is manufactured in a resource-saving manner and causes up to 85% less CO₂ emissions in the production process than conventional vinyl records, Sonopress is already setting standards in the industry. Inkplosion complements this sustainable approach by offering the opportunity to make a distinctive visual statement. “With Inkplosion, we are giving musicians, artists, and labels a tool to present their music in a way that is not only acoustically but also visually unique – and in harmony with sustainability and innovation. Each record becomes a unique piece that further emphasizes artistic expression and inspires collectors,” says Sven Deutschmann.
About Sonopress
Sonopress is a leading international entertainment and media service provider offering a comprehensive range of solutions to companies in the home entertainment, video games, audio, publishing, and TV/broadcasting industries. Sonopress’ service portfolio covers all areas of media asset management: from digital services such as digitization, electronic content distribution, archiving, and asset management to the replication of CDs, DVDs, Blu-ray discs and 4K Ultra HD Blu-rays – in 66-gigabyte as well as 100-gigabyte versions – to print management and printing services, as well as fulfillment and supply chain management. Fully integrated LP production as EcoRecord or Vinyl has lately been added to the portfolio again. All these processes are supported by innovative end-toned IT systems. With decades of industry experience and intelligent solutions, Sonopress creates added value for customers and ensure that they are well equipped to meet the challenges of the market. As part of Bertelsmann Marketing Services, Sonopress is a wholly owned subsidiary of Bertelsmann SE & Co. KGaA.
www.sonopress.de/en
Kontakt
Sonopress – Unternehmenskommunikation
Carl-Bertelsmann-Straße 161F • 33311 Gütersloh
Tel.: +49 (0) 5241 80-41625 • Mobile: +49 160 90541431 • E-Mail: gernot.wolf(at)bertelsmann.de
Citizen Vinyl - Alli Marshall, Communications Coordinator
14 OHenry Avenue, Suite 102, Asheville, NC 28801 USA • Email: alli(at)citizenvinyl.com
