AZ Fundraising Services has won the 2018 German Prize for Online Communication in the “Website” category. The Bertelsmann Printing Group business unit received the award for its work on the revised online presentation of the charity organization Missio in Berlin. AZ Fundraising implemented the relaunch together with the agency Jungmut and the online team of Missio. Presented by the magazine “Pressesprecher” and the educational institution “Quadriga Media Berlin”, the award honors outstanding achievements in the field of digital communication. The new website of the charity organization was even able to outperform the websites of major industry players including Porsche and Zalando.
The judges especially praised the fact that all of the organization’s departments were involved with a high level of transparency for the relaunch from the beginning. The result is a new online presentation in which donations communication, educational mission, spirituality and campaign work for human rights organically complement each other. In addition, the judges appreciated the fact that from the start the goal was to “strictly orient the site towards the behavior and needs of the users,” as Sabine Wagner-Schäfer, Head of Digital Fundraising at AZ Fundraising Services, emphasized. The specialists in Gütersloh added their longstanding experience in the fields of web design and donations marketing. The most important elements of the redesign included a good content strategy, easy user navigation, modern design as well as variable programming, according to the team. The proper donations form and accompanying SEO activities including budget control are also among the factors that increase success.
AZ Fundraising Services is an agency for integrated concepts in social and non-profit marketing, which has been active in the market for more than 20 years. As a subsidiary of the multi-channel marketing provider AZ Direct, it is part of the Bertelsmann Printing Group, and the team can refer to a broad network of partners and specialists. The experts of AZ Fundraising Services support clients from the non-profit organizations (NPO) and non-governmental organizations (NGO) sectors with the implementation of social projects and topics by providing consulting and implementation from a single source.