Print In The Digital World

The city of Nuremberg can look back on a long tradition of printing. In the 15th century, Anton Koberger operated Germany’s most successful printer of the time in this city. It was therefore a perfect location to look at the future of the industry during the two-day ERA conference under the motto “Print in the digital world”, and to deal with the further improvement of products and processes as well as the possibilities of digitalization. 

During the conference, Thomas Hebes, Head of Gravure at Prinovis Nuremberg, gave a lecture titled “Print on! Improved process standards for better color communication between print buyers and gravure printers”, for example. Other speakers included Clemens Hadtstein, Metro Advertising (“Role of print in the marketing of an international retailer”), Jürger Freier of HP (“Considerations when going digital”), and Markus Kaiser of the University of Nuremberg (“Publishing in the digital age – how to take print publications online”).

The participants were given a guided tour through the production halls of Prinovis on the first day of the conference, adding a bit of concrete experience to the academic agenda.