Sonopress Honored as Innovation Leader in SME Sector

Sonopress GmbH is one of this year’s leading innovators among German SMEs. The Guetersloh-based company was awarded the TOP 100 seal, which was given out for the 24th time by Ranga Yogeshwar, Prof. Dr. Nikolaus Franke and compamedia last firday. In the independent selection process, the company especially impressed the judges with its innovative success.

Award ceremony in Essen: Moderator Ranga Yogeshwar handed over the Top 100-Award to Sonopress MDs Jörg Dickenhorst (left) and Sven Deutschmann (right).

One of the greatest achievements in innovation is to remain successful over several generations of a technology. Sonopress GmbH from Guetersloh has managed this feat. The company, which has just been awarded a TOP 100 seal, has repeatedly reinvented itself. Launched in 1958 as a pressing plant for vinyl records, the company later switched to the development and production of CDs and DVDs. And as this market declined sharply with the advance of digital downloads and various streaming services, the next evolutionary step followed. “Until then, we were more technical followers, but market pressure pushed us into a technical trailblazer role,” says Managing Director Sven Deutschmann.

Based on continuous market monitoring, the top innovator with more than 500 employees in Germany recognized in good time that optical data storage devices for televisions with large screens needed to store higher volumes of data and information. So the Westphalian company developed the world's first fully-automated production line for 4K Ultra HD Blu-ray discs with a gigantic storage capacity of up to 100 gigabytes for devices with ultra-high resolution and color quality – and it did so six to eight months ahead of Japanese and American competitors. This far-sightedness has paid off: Today, nearly all the major Hollywood studios are regular customers. And Sonopress also occupies a top position in the booming world of video games with its high-performing products: It is one of only three companies in the world to offer certified data carriers for the gaming industry.